Better people.
Exceptional business.

Forward-thinking wellness at its best
Meet the team
The BestLifeRewarded Butterfly

At Our Core Who we are

While the notion of wellness has been around for a while, in recent years, we have seen a significant shift – as more than ever, people are looking to take a more proactive role in managing their overall wellness. In particular, the incoming generation of employees have come to expect their employer to provide resources and programs centred on overall well-being and wellness.

Wellness programs need to become more than just a checkbox on a list of services – studies have proven that organizations with robust wellness programs have higher levels of engagement and garner strong returns – allowing employers to quickly identify areas of importance for their employees and proactively address any critical issues.

Founded by Susanne Cookson and Cynthia Hastings-James in 2010, BestLifeRewarded Innovations mission was to advance a “coordinated assault” to improve the health of Canadians. Over a decade later, BestLifeRewarded is not only achieving its mission in Canada, it now also services international organizations.

The people behind it all Meet our leadership team

Susanne Cookson
Susanne Cookson
Cynthia Hastings-James
Cynthia Hastings-James
Sue Herdman
Sue Herdman
VP, Group Account Director
Joelle Trudeau
Joelle Trudeau
VP, Operations

Partners & Sponsors Trusted by forward-thinking companies around the world

  • Alberta Blue Cross
  • Arcelor Mittal
  • Canadian Forces Housing Academy
  • Canmet ENERGY
  • Cinco
  • City of Hamilton
  • City of Markham
  • City of Newmarket
  • Environment Canada
  • General Electric
  • Green Shield Canada
  • Hamilton Health Sciences
  • Mondelez
  • Oakrun Farms
  • Ricoh
  • Special Olympics
  • St. Michaels Hospital
  • Sun Life Financial
  • Taylor Steel Inc.
  • The Scarborough Hospital
  • Trillium Health Partners
Research Partners
  • eHealth Innovation
  • Hamilton Health Sciences
  • McMaster University
  • Toronto Rehab
  • University of Victoria
  • University Health Network
Sample of Content Partners
  • Canadian Digestive Health Foundation
  • Canadian Obesity Network
  • CPHA
  • Dietitians of Canada
  • EatRight Ontario
  • Government of Ontario
  • Health Canada
  • Hypertension Canada
  • Mental Health Commission of Canada
  • Osteoporosis Canada
Strategic Partners
  • Excellence Canada
  • The Economic Club of Canada
  • NIH Institute